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Ernsthaft gutes Eis — das ist keine Bescheidenheit, das ist der Anspruch. Jede Sorte beginnt mit einer Zutat, die eine Geschichte hat: Safran aus Afghanistan, Meersalz aus Mosambik, Kakao aus Ecuador, Vanille aus Mexiko. Zutaten von Menschen, die fair bezahlt werden, weil das für uns keine Option ist, sondern die Voraussetzung.
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Ernsthaft gutes Eis — das ist keine Bescheidenheit, das ist der Anspruch. Jede Sorte beginnt mit einer Zutat, die eine Geschichte hat: Safran aus Afghanistan, Meersalz aus Mosambik, Kakao aus Ecuador, Vanille aus Mexiko. Zutaten von Menschen, die fair bezahlt werden, weil das für uns keine Option ist, sondern die Voraussetzung.
 Das nennen wir social in. Was reinkommt in unser Eis, kommt von Orten und Menschen, bei denen Handwerk und Würde zusammengehören. Und was rausgeht, folgt derselben Logik. Ein fester Teil von allem, was wir verkaufen, fließt direkt an Social Justice Bewegungen. Nicht irgendwann, nicht symbolisch — sondern strukturell, bei jedem Verkauf. Social out.
 Wir nennen das B4C — Business for Communities. Wir sind kein gewöhnliches Unternehmen, das nebenbei Gutes tut. Wir sind ein Unternehmen, das von Anfang an so gebaut ist, dass Communities davon profitieren — die, die unsere Zutaten anbauen, und die, die unser Eis kaufen. Wer uns ins Sortiment nimmt, wird Teil davon.
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